Internship, the most valuable factor of education!

Students of Creative Marketing have 2 periods of internship during their education; one of 8 weeks and one of 20 weeks. Internship gives the students added value to an education, a possibility to walk besides someone else, to practice what they have learned and a chance to go their own way. Priceless!

KM08 have week 1-20 next year and are right now in the middle of seeking, searching and finding out. They are all over the world; they are all over the spectra of marketing & advertising. Most of them are already members of Linkedin, they are attending BNI breakfast and lunch meetings and networking big time! The dream companies are many and divers, what about Unicef, L´Oreal, Elle, The Astonishing Tribe, Hilanders, Navigator, McCann, TBWA and Sony Ericsson and many more! Some of them have a great interest of producing media; others are looking forward to be working with PR & event and ALL of them have a desire to learn, grow and work very hard!

So where are they in the process of education? What can they actually do? Wrong question! What do they want to do? They have been taking the courses law & ethics, sales & crm processes so far, they have two more courses to go this fall; lateral marketing and new media & techniques. They are already on twitter, facebook is a second world to them and their blogs are updated regularly. Social media is something they already live by.

All students in class KM08 have also been involved in AcadeMedia Masters inspirationsdag, sales and marketing. The event itself is taking place Thursday the 15th of October and we are working very hard in order to make this a very happy and inspirering event for all of us! Stefan Einhorn, Johan Fallby & Thomas Bergmark are talking.

Want to meet them? Do you want to see them in action? Come to AcadeMedia Masters inspirationsdag, here is the web site; http://ky-kampanj.eductus.com/inspirationsdag/

Most welcome!

Donna

Critical Success Factors – what are they?

Yes, what are they? Ok, according to what you ask perhaps? Life, love, finance and business? Well are there any actual difference? And why are they important? Well, success is something we all want but how do we get it? How do we become it? What are the key factors?

Here is my analysis of the CSFs;

• Personality

This is your best asset! Who are you? What are you? When it comes down to it, you don’t really change your personality that much so if you are perceived as a problem person from the start you won’t stand a chance! No matter what, you are the only one that can change you. How well you work with others is most important!

• Attitude & gratitude

This is key to success what ever you do in life! Your attitude determines most times the outcome! If you want to have different kind of result, try to change your attitude! To have an attitude of gratitude will take you far & further.

• Failure & mistakes

This is what we call experience! It is not that we make them, we all do, it is how we handle them when they arrive. When things don’t go our way, how do we handle it? Just because something doesn’t work doesn’t mean it is bad, wrong or a failure. It is simply life telling you to walk another way.

• Strategy

As there is a huge difference between dreams, visions and goals, the key factor is strategy! This is what separates them from each other. This is the HOW. How am I going to fulfill my dreams, visions and goals in life? Do you have a plan? A strategy? Do you think you can get one? DO IT!

For me personally, networking is a huge part of me due to my social personality but also my love for volunteer work as I am a board member in two soccer clubs. Where would I be without all my mistakes? My failures? Great co workers and managers that have given me feedback and constructive criticism during my professional life? Fantastic friends and family members that with their support keep me grounded? It is a never ending progress and development for me personally and I am most grateful to all of them!

So the next time someone gives you feedback & constructive criticism, thank them! It doesnt have to be true, it doesnt have to be right! If nothing else, they have given you a chance to reflect over yourself and your assignment! And by doing so you are one step closer to your dream, vision and goal and that is priceless!

Donna

Soul, soccer & sustainability

The 15th of October I am organising a day of inspiration on behalf of AcadeMedia Masters. The Swedish theme is jaget, laget & organisation and it translates I, the team and organization.

The background is simple and clear; inspiration! When I first started the job as the education manager at AcadeMedia Masters I very soon discovered the need for inspiration. This is what I need to do with my students and in order to do that I myself need inspiration. What inspirers me and is it possible it can inspire others?

I started with asking myself who and what inspirers me? Who makes me want to learn more and if so how can they inspire more people? I am very fortunate to have been able to work with people with versatile knowledge and background and therefore great bank of resources to pick from. I wanted a red thread through out the day and foremost a day to remember, to inspire to new thoughts and actions.

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Stefan Einhorn

I have read his books many times; I have seen him on TV shows discussing moral & ethics. His books; Konsten att vara snäll and Medmänniskor gave me many chances to reflect. Stefan is an author, medical doctor and head of the ethics board at Karolinska Institutet. Stefans lecture is all about me, focusing on how I can change and how other people’s stories can make you think. Here is the I or jaget!

Here is a sample of one of Stefan’s lectures from TEDxStockholm the 6^th of June of this year;

 

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Johan Fallby

Through my volunteer work within Högaborgs Bollklubb & HFA I came in contact with Johan. He is in charge of motivation the Swedish national soccer teams from the age of 15 in Svensk Fotboll. Besides being a motivator to so many he is also a sport psychologist and a social scientist. Here is the team or laget!

Here is Johan Fallby interview from a soccer game earlier this summer;

http://winnerslab.tv/video/492760/johan-fallby

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Thomas Bergmark

While I was working at Inter IKEA Systems Media I was the responsible coordinator for an event with the theme sustainability. Listening to him and learning more about what sustainability really is made me want to learn more. Thomas is Sustainability manager of IKEA and his department is in charge of amongst many things the codes of conducts and the decision to donate 422 million Swedish crowns earlier this year. Here is the organization!

Here is a link to an interview with Thomas;

http://www.grist.org/article/ikea/

So, if you look at the people who is giving lectures, what does this have to do with Creative Marketing? Well, we all need inspiration in order to proceed in life. Whether it is on a personal level, team level or organization level! We are all connected and integrated. If this is so, how about doing it together?  This day is for you and me, for us!

The event will be held in Swedish at Nöjesteatern in Malmö and we are all looking forward to a day full of new ideas, new thoughts and new solutions! Lets create new brain patterns!

Welcome to join us; http://ky-kampanj.eductus.com/inspirationsdag/

Jaget, laget & organisationen, dont miss it!

Donna

TBWA Denmark

Yesterday I had the pleasure to visit TBWA together with Anders Printz and class KM08. Anders has worked at TBWA some years back so for him it was a long time and no see visit, for the rest of us it was a great adventure!

Class KM08 at TBWA

TBWA is one of the worlds leading agencies with popular brands like Apple, Adidas and Playstation 3.

Paul Clements, Creative director welcomed us and gave us the tour of the place and an almost 2 hour lecture of clients, commercials, ways of working and brand value communication. Paul is a brilliant speaker and he spoke with such a passion for his job that we all felt he had just started when it was all over.

Paul Clements, Creative director at TBWA

Things that made a great impression on me;

• Don’t be loud – be clear!

Made me think about parenting. Screaming doesn’t help at all, doesn’t matter if you are right. The customer of today is bombarded with thousands of commercials every day and in order to shine through you have to be clear.

• Do your research

Know your stuff. Easy and uncomplicated. No shortcuts.

• Be humble.

I asked Paul for advice on behalf of the students regarding how to contact agencies for internship and his answer was humbleness! Be humble, express what you want to do and be specific about what you bring to the table!

One of TBWAs latest work;

During his presentation I thought of things I have to change, things I want to do and foremost things that will be done, differently! True inspiration!  Curious at TBWA? Check out their blog at; http://blog.tbwa-denmark.com/

Here is a film made by Anders Printz after our visit!

Thanks Paul and most welcome to Malmö, AcadeMedia Masters and Creative Marketing! Anytime!

Donna

Creative thinking – KM09

KM09 have just completed the two week course in creative thinking with a 5 minute presentation of them selves. During this course they have had lectures in personal marketing, social media & networking, mental training and presentation techniques with Anders Printz, Pia Jansäter and I.

As they are all new to AcadeMedia Masters, the program Creative marketing and to each other some of them are also new to personal marketing and branding. What vibes do I send out? What kind of message do people receive and foremost how do I want people to perceive me and how can I use it to my advantage? If you brake down marketing it is message – signals – vibes. The same factor plays a major part whether it is on a company level or a personal level. Sender and receiver!

I felt overwhelmed going home on Friday! Not only how they presented them selves but most of all impressed with the interesting stories, backgrounds and experiences that is in class of Creative Marketing 09! The youngest is 19 and the oldest is 49. The dynamics in this group is outstanding! They have so much to teach each other and so much to learn from each other! And so have I and I really look forward to be their education manager.

Remember, space is not the final frontier – your mind is! Free your mind!

 

Thank you class KM09 for sharing.

Donna

Law & ethics + creative marketing = ?

Class KM08 is at the moment taking the course law and ethics. The tutor is Magnus Friberg from Setterwalls, one of Sweden’s leading law firms and has offices in Stockholm, Göteborg and Malmö.

To be creative when it comes to marketing is what this education program is all about but not knowing the law or even worse ignoring the marketing law is huge misconduct and therefore this course is so important today! Not only that mistakes can cost ones client millions there is also a very important ethical directive to consider, especially when you take it even further and include sustainability and corporate social responsibility. A company’s brand is created by many layers and should be taken very seriously, especially when it comes to the company’s marketing.

The net has no laws, well that is not really true! A lot of grey areas I agree but lately I have discovered that some people loose it when it comes to the online world. Suddenly people claims freedom of speech more than they are willing to take full responsibility for their actions. What about ethics? What about all these anonymous comments on blogs and so on? Where is the ethics?

So many fantastic people before us fought for the right of freedom of speech, people even died for the right. I am confident that this was NOT for the right to say bad and horrible things online but that everyone has the same human right and therefore should be considered equal.

It makes you think when you go back in history…

Welcome KM08 & KM09!

Tomorrow I am proud to welcome back class of 08. They have spent the 8 weeks before summer break doing internship all over Sweden and now less than 1 year remains. This fall they will read law & ethics, international marketing, sales and CRM system, lateral marketing and finally PR and new media. After Christmas & New Years they will spend 20 weeks at LIA, another word for intern ship and then only the examination project remains. What a year! Some great challenges are ahead.

Creative Marketing 09 is starting tomorrow. I guess there are 34 students out there that are nervous, excited and foremost ready to start! What will their future bring them? For me as the education manager I am really excited to meet them, find out what kind of expectations they have and get to know them all.

Students, education and learning. This is what AcadeMedia Masters is all about! Besides the topics of Creative Marketing itself I have a goal of my own; to broaden the students horizon & their perspective the very best I can and I am honored to be able to follow them, even if it is just for a short while….

Welcome students of Creative Marketing, let the journey begin!

Donna

Pay it forward…

I only have one rule when it comes to social media & personal networking; I only write positive and uplifting things. I never write anything bad or negative as I strongly believe that what I send out is also what I receive. What do I want for me? Easy! And if I want these things for me how about give them to others? Pay it forward.

So, lately as I am on a vacation and have all the time in the world to read which is my favourite thing to do, I have come across some amazing people and stories.  YouTube is another thing that I love! A fantastic tool for everyone to get a message out; the single mum of three who is battling overweight, the teenager who is trying to buff up and entrepreneurs just trying to sell their products.  

The first video is one of my favourites! It made me smile all day! Joy & happiness!

The second video made me cry, not of sadness. It gave me inspiration and made me reflect on my own life!

The third one made me want to learn more! TED is one of my main sources for inspiration and new thinking and this lecture of the brain is very interesting.

Wherever you are, online or in real life, the principle is the same. To all the participants in these videos, thanks for making me smile, reflect and feeling inspirered! Thanks for sharing!

Pay it forward

Donna

Academedia Masters inspirationsdag 15:e oktober 2009

Torsdagen den 15:e oktober arrangerar jag på uppdrag av Academedia Masters en inspirationsdag med temat jaget, laget & organisationen. Tre fantastiska föreläsare är bokade; Stefan Einhorn från Karolinska Institutet, Johan Fallby från Svenska Fotbollförbundet och Thomas Bergmark från IKEA koncernen.

Stefan är läkare, författare och ordförande i etiska rådet vid Karolinska Institutet. Med böcker som Konsten att vara snäll & Medmänniskor har Stefan inspirerat tusentals människor.

www.stefaneinhorn.com

Johan arbetar som beteendevetare och idrottspsykolog vid Svenska Fotbollförbundet och motiverar och inspirerar våra landslag från 15 år och uppåt.

www.svenskfotboll.se

Thomas är sustainability manager inom IKEA koncernen och arbetar med hållbarhet inom alla led inom IKEA. Från produktionsledet till varuhyllan på ditt lokala IKEA varuhus.

www.ikea.com/se

Nöjesteatern i Malmö är bokad och vi ser framemot spännande föreläsningar, nya möten och massor av nätverkande! Allt överskott kommer att skänkas bort till välgörande ändamål.

 

Hjärtligt välkomna!

http://ky-kampanj.eductus.com/inspirationsdag

Donna Carlsson

Programansvarig Kreativ Marknadsföring

Summertime…

Creative Marketing 07 will graduate the 3^rd of July. The students are right now in their final week of producing their thesis, deadline on Wednesday the 24^th of June. Many of them have been offered jobs already and I really look forward to hear all about it!

Creative Marketing 08 is doing their last day of internship. 8 weeks have passed and the students have been all over the place; Scanditoy, Kvällsposten, Ugly Duckling and many more. All the companies have played a major part of each student’s development and a great thanks to all of them!

The final list of students for Creative Marketing 09 is done and will be revealed next week. It has been hard work and I look forward to meet them all the 10^th of August. And I know that KM08 is too!!!

There will be some changes regarding the locations & rooms during summer – some reconstruction of Academedia. KY will change to YH, more information please visit website http://www.yhkommitten.blogspot.com/

 This fall we will have 4 education programs at Academedia in Malmö besides Creative Marketing; Information coordinator, consult with direction recruitment, IT-security and flash programming.

Tomorrow it is midsummer evening in Sweden and it is a big summer holiday. Great food like strawberries and ice cream, physical activities like dancing around the midsummer pole and of course great company, this is a time for family, friends and loved ones. For me personally it will be ALL soccer! Sweden plays against Italy in Helsingborg, the game starts at 16.00.

As the program manager I would like to wish all of you a happy midsummer, fantastic summer and BIG welcome back the 10^th of august.

See you in august; tanned, well rested and foremost ready to take on the world!

Donna

Ps, so you don’t forget where the school is I have made you a special information video; http://www.youtube.com/watch?v=75BsLkeec4s