Draknästet in the house!
01 May 2009The set up is a place for entrepreneurs and inventors where they can pitch their ideas and products to a panel of financial giants and seek funds in exchange for shares in the company. It is very interesting to hear the discussions, reflections and feedback. What I find very appealing is that they keep it simple, concrete and direct. No way around!
In the premiere episode Solentro – a company from Malmö participated with the idea “make your own book”, a new place on the net where anyone can order and make their own unique product.
I like the idea very much! It might not be new, they might not be first on the market or even the biggest player around but it will still be a great idea no matter how you twist and turn it. I think the challenge for Solentro is three things; marketing, network and target group attraction. And it is no COINCIDENCE that right now there is a student from Creative Marketing at Academedia doing her internship there! I look forward to read her report when she comes back!
I wish the company the best of luck and I look forward to perhaps work with them on my next event in Malmö!
Do you wonder how they did in front of the dragons? Look!
http://svtplay.se/v/1530648/lyckas_broderna_salja_in_sin_boknatide
Donna
Thanks for commenting and mentioning Solentro – make your own book. However, if I might, I just want to clarify some things about the Solentro offering and the market as such:
The market is quite new, which means 1/ all companies promising is not really delivering meaning it is not always easy for anyone to make a book and in worst case it doesn’t work in the end 2/ very few consumers are still aware of the book making possibilities of today.
When you view competitors just by google them or watching their web sites you need to really start making a book to learn the differences. What Solentro learn from our customers concerning why they choose us, they say:
•Easy, fun and reliable – ANYONE can make a book (oldest person who have made a book 81, youngest 9)
•No download needed
•Possibility to make a book with others (unique feature as far as we know)
•Free design and images (unique feature as far as we know)
•Nordic Ecolabel, all books are environmentally certified (unique feature as far as we know)
Any comments are more than welcome, thanks again!
/Tobias Schildfat, Solentro