Creative marketing update!

Both classes of Creative marketing are really busy at the moment.

KM08 is making a marketing campaign for Tourism in Skåne under the watchful eye of their tutor Hans-Erik Duck in the course Lateral marketing. The class has been divided in to groups of four & five and they have their presentation at Thursday. It is the end of 7 weeks of hard work, long nights and careful studies of the market. From week 1-20 next year all the students are having internships and after that all that remains is the examination work that concludes the whole education.

KM09 is in the final weeks of the course commercial operation with Staffan Olofsson. Ten weeks has nearly past and I think they are all happy to start the next one! It is a very demanding course and some of them has been forced to confront their biggest fear; math! They have a presentation and one test to go next week. Next course is new media & technology with Anders Printz.

The format for Creative Marketing is focus on the business world. So far the students have been able to listen to Bodil Jönsson, Torbjörn Jörgensen and Stina Tjebbes. One class has visited TBWA in Copenhagen and listened to Paul Clements. Ivana Hrdlickova, information and communication manager at IKEA Försäljnings AB and Lars Carlson, senior advisor at Inter IKEA Systems have been giving lecturers. On their way in are Tina Kaikkonen, office manager at The Astonishing Tribe, Yacir Persson-Chelbat from the multicultural association, Sandra Nilsson, project assistant action marketing at Skånemejerier, Henrik Jansson, copy at Glenn and Patricio Silva, consulting director Interactive communication at Navigator ends this years guest lectures.

Donna

Social media strategy marketing analysis caos theory!

I was actually dreading writing the headline to this blog post. Social media. It is everywhere. A lot of buzz. Do this, don’t do that. Be there. Constant update mode all the time! Social media analyst, social media strategist, social media business analyst….the list goes on and on but what do they really do? What does the title mean? What is social media?

Facebook, twitter and youtube are the most common social medias out there. On a personal level you create your own profile and create constant updates on what you are doing, what you are thinking and feeling. Celebrities and international companies do the same. More and more people with thousands of followers on twitter keep on showing up with links to their websites more or less confusing and most of them have some sort of social media in their title. Good or bad, social media is here to stay, I believe.

I have seen people tweet about how many comments they have received on facebook and my 16 year old son’s words keep ringing in my ears; facebook is for old people. He doesn’t like it; he doesn’t understand the need to constant update a profile on what one is doing. Twitter makes him yawn and he is baffled with all the nonsense people are writing. What I do think is very important is that we are experiencing a back lash of the social part on some level or another – anti social or social on demand which is the new thing I believe! The median age at facebook has gone from 26 years to 33 in just a year and the trend is very clear. The parents have found their way in to facebook and their kids are leaving!

http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1

What is very interesting is what will the next big thing be? If kids are leaving facebook, where are they? If the age group that my son belongs to is so anti constant online update mode, what do they like? What do they prefer? I love facebook, I have my own twitter profile and youtube channel and of course I am one these old people. I follow with great interest people, companies and leaders. For me is a great source of inspiration and new thoughts. I get to stay in touch on a daily basis with my sister and her family in Australia and my brother in New Zealand. I love it and I am 39 and that is old.

@twitter.com/donna_carlsson