KM09 is right now reading the course Lateral marketing with Hans-Erik Duch. The client is Klippan municipality, culture department. The assignment is to locate what young people wants to do in their spare time and will be presented in one exhibition in Klippan and one project presentation in Malmö.

The course started out with introduction with Hans-Erik, followed by briefing by Camilla Alexandersson and then a trip to Klippan for a full day of information on location. The students are divided in to groups of 4 or 5, each student has their own work title; project manager, planner, AD, copy and project assistant. 7 weeks of lateral thinking will take place and I know the students are so looking forward to work with this.

Photos taken by Jenny Chiem in KM09.

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